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Journal Articles

Feasibility and Efficacy of a Urologic Profession Campaign on Cryptorchidism Using Internet and Social Media

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Hendrik Borgmann, Sabine Kliesch, Stephan Roth, Mael Roth, Stephan Degener
Journal: Urologia Internationalis
Urol Int (2017) 98 (4): 478–482.
https://doi.org/10.1159/000449257
Published Online: 03 November 2016
... the feasibility of this campaign and to quantify the efficacy of using Internet vs. social media. Materials and Methods: The strategic design of the campaign comprised a strategy meeting, creation of a landing page, and targeted advertisements on Google in the form of Adwords and on Facebook in the form...
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