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Keywords: Patient behavior
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Journal Articles
‘Viagra ® Effect’ – Influence of Mass Media on Patient Behavior
Available to PurchaseSubject Area:
Further Areas
Journal:
Urologia Internationalis
Urol Int (2001) 66 (3): 145–148.
Published Online: 12 April 2001
... . This was seen by the higher increase (20.1%) in patient contacts with urologists in comparison to colleagues of other medical disciplines (45.8 vs. 25.7% between mailing 1+2 and 3). In this investigation we were able to demonstrate the effects of mass media on patient behavior. © 2001 S. Karger AG, Basel...
